With Covid 19 vaccination at issue, in this study, researchers attempted to identify “health messaging that is more empathic, respectful, and sensitive to the deep-seated needs of vaccine-hesitant and resistant audiences.”
Taking advantage of an ongoing longitudinal study (a 5-decade longitudinal birth cohort study, the New Zealand Dunedin Study), researchers uncovered personal psychological stories associated with vaccine intentions.
The researchers concluded that “demographic groups are poor proxies for people's actual long-held personal beliefs, preferences, cognitive abilities, and motivations that might feed into their vaccine intentions . . . .” [Emphasis added.]
The abstract stated:
“Vaccine-resistant and vaccine-hesitant participants had histories of adverse childhood experiences that foster mistrust, longstanding mental-health problems that foster misinterpretation of messaging, and early-emerging personality traits including tendencies toward extreme negative emotions, shutting down mentally under stress, nonconformism, and fatalism about health. Many vaccine-resistant and -hesitant participants had cognitive difficulties in comprehending health information. Findings held after control for socioeconomic origins. Vaccine intentions are not short-term isolated misunderstandings. They are part of a person's style of interpreting information and making decisions that is laid down before secondary school age.”
“Deep-seated psychological histories of COVID-19 vaccine hesitance and resistance”
https://academic.oup.com/pnasnexus/article/1/2/pgac034/6553423 [Accessed 07-04-2022]